Direct Marketing Masterclass

Direct marketing is a technique of advertising an individual or organization to promote and sell a product. To develop a new business pr to raise the position of a product. The name indicates that it is a particularly focused activity that is rather than a shotgun activity. It's like mailbox drop and magazine inserts, the entire purpose of this marketing is to get customers to respond directly to you.  

Direct marketing is a method of advertising an individual or organization to promote and sell a product. It is necessary to develop a new business, the position of a product or organization. the entire process is to get customers to respond to activities to you. 

In our one-day training, you will able to gain the knowledge of basic understanding f direct marketing and its importance. You will understand the role of direct marketing in CRM, attend the direct marketing methods. 

This Training covering about the concepts as follows: 

• Fundamentals of Direct Marketing
• Growth and Origins of Direct Marketing
• Process of direct marketing
• Direct Marketing Applications
• Analytical Techniques
• Concepts of Marketing and Business Analytics
• Business Intelligence Development
• Data Collection

At the end of this course, you will learn all about the benchmarking concepts of direct marketing. It will also understand how to plan direct marketing using SWOT analysis. 

Module 1: Fundamentals

• Introduction to Direct Marketing
• Direct Marketing Terms
• The Growth and Origins of Direct Marketing
• Direct Marketing and Customer Relationship Management (CRM)

Module 2: Direct Marketing Concepts

• Direct Marketing Process
• Direct Marketing Applications: Segmentation and Targeting
• Direct Marketing & Analytical Techniques
  • Direct Marketing & Analytical Techniques
  • Data Mining/Machine Learning

Module 3: Marketing Concepts and Business Analytics

• Scope of the Study
• Marketing Database
• Business Analytics

Module 4: Information Systems and the Direct Marketing Process

• Business Intelligence Development
• BI Overview
• BI Capabilities

Module 5: The Conceptual Framework for the Direct Marketing Process with Business Intelligence (DMP-BI)

• Process Models Used to Develop the DMP-BI Framework
• Direct Marketing Objectives
• Data Preparation
• Data Modelling
• Direct Marketing Planning

Module 6: Benchmarking

• Benchmarking definition
• Competitors

Module 7: Development Plan

• SWOT Analysis
• Direct Marketing Plan
• Private Households
• Bigger Buildings