Digital Email Marketing Masterclass

Email marketing is one of the good internet marketing methods that include social media, websites and blogs etc. It helps to reach particular categories of clients, benefits of email marketing. This method is of high quality and price. Emailing is a method of low priced to advertise your products or services of the company. It is simple to set up and monitor an email marketing campaign which allows it to your small businesses. 

Email marketing is the method of sending a commercial message to your group. using the email, you can sense every email sent to a potential or current customer. It could be considered as email marketing which involves using email to send ads, request businesses or solicit sales or donations.  

• Fundamentals of digital email marketing
• The role of email within a digital marketing strategy
• Types of email
• How to choose an email service provider?
• In-house vs outsourcing software
• Tools of CRM
• Creating transactional/service messages
• Key drivers of your email campaign
• How to prepare an email marketing strategy?

At the end of this course, you will able to understand the email marketing databases, future multichannel efforts. It will also understand how to align the strategies using the tools. 

Module 1: Fundamentals

• Introduction to Email Marketing
• Does Email Marketing Work?
• Is there a Catch to Email Marketing?
• The Role of Email within a Digital Marketing Strategy
• The Five Types of Email
  • Awareness
  • Consideration
  • Conversion
  • Product Usage
  • Loyalty

Module 2: Email Marketing Tools

• Introduction
• Choosing an Email Service Provider
• In-house vs Outsourcing
• What to Look for in an ESP?
  • CRM Software

Module 3: Five Critical Elements of Every Email You Create

• Creating Brand Impact
• Adding Intelligence to Your Design
• Driving the Purchase
• Creating Transactional/Service Messages
• Adding Viral Marketing Elements

Module 4: Getting Ready to Build Your Email Marketing Efforts

• Aligning Your Strategy with Your Tools
• Evaluating Vendors

Module 5: What Happens Once You Send Your Email

• Defining the Analytics Framework
• What to Do If Something Goes Wrong
• Revisiting Your Budget
• The Email Marketing Database and Future Multichannel Efforts

Module 6: Eight Key Drivers of Your Email Campaign

• Key Driver 1: Email Address Acquisition
• Key Driver 2: Creative/Copy
• Key Driver 3: Making the Data Work
• Key Driver 4: Multichannel Integration
• Key Driver 5: Technology (Delivery, Deployment, and Design)
• Key Driver 6: Reporting/Analytics
• Key Driver 7: Privacy/Governmental Control
• Key Driver 8: Reactivation

Module 7: Preparing Your Email Marketing Strategy

• Your Audience
• Your Goals
• Your Email Content